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Gooroo was founded to make the world more practical, more functional and more beautiful. Gooroo delivers products and services that are good for you. Our products make your life easier and saves your seconds, minutes and maybe even hours that you can spend on the things you love to do instead. Gooroo's products are beautiful because beauty in the little things relax the mind. Gooroo's ideas become solutions that are sound ecologically, financially, aesthetically and every other goodly you can think of. The name of Gooroo: A guru is a teacher with a great deal of knowledge to share. At Gooroo it is definitely not the goal to teach you anything. But it is absolutely the goal to give something back - much like a teacher gives something back by sharing his or hers knowledge. So we are talking guru with a twist which is why the u's are replaced by double o's. Gooroo would like to give you back seconds and minutes and maybe even hours that you would have spent being annoyed at some product in your daily life. And Gooroo hopes you'll spend this time with a smile on your face doing whatever it is you love to do the most. Gooroo intends to give you this little bit of extra smiling time by making our products sound ecologically, financially, aesthetically and every other goodly you can think of.